Strategic Marketing and Communications

Master tools to create impactful marketing strategies that drive business success.

Duration2 months
Sessions8 sessions
Apply now All courses

WHO ARE OUR STUDENTS

SC Business School students

Our STUDents are:

  • small and medium business owners;
  • representatives of NGOs and non-profits;
  • postgraduate students and undergraduates majoring in Marketing or PR;
  • community leaders responsible for outreach and engagement;
  • marketing and communications specialists;
  • anyone who wants to effectively promote their brand, product, or idea.

Key Benefits of the Course

Quick results and individual approach

  • Practical results in just 2 months instead of years.
  • Learning in small groups of up to 15 people, with a personalized approach for each participant.

Practicality and geographical flexibility

  • Minimum theory and maximum analysis of practical cases and teamwork.
  • The course is tailored for both beginners and experienced entrepreneurs.
  • Study online from anywhere.

Proven success and completed projects

  • Hundreds of graduates with video testimonials confirm the effectiveness of the course and its practical results.
  • Each participant completes the course with a ready-to-present communication strategy for partners or investors.

Financial support and certification

  • The top students will receive additional grants to continue their education.
  • All graduates receive certificates of successful course completion.

Unique content

  • This course is not an adapted version of existing programs, but a unique and modern development designed specifically for business owners. It helps you quickly, simply, and dynamically integrate into current business processes and be ready for growth, scaling, attracting investment, or selling your business at any time.

Price and accessibility

  • The course is significantly more affordable than traditional business education programs, making these unique insights accessible to almost any motivated entrepreneur, both online and offline in London, fulfilling the dream of many.

Course SPEAKER

Maryna Soloviova is an expert in sustainable communications, corporate social responsibility (CSR), strategic partnerships, and collaborations for social impact.

She is the founder of soloveUAgency, Communications Lead at the Social Sciences Department of Oxford University, former Engagement and Partnerships Director at WWF-Ukraine, and ex-Head of CSR & Communications at IDS (Morshynska, Borjomi, across 8 markets). She is also the co-founder of ResisDance, featured at the Oxford Art Festival 2023.

Maryna is a speaker, mentor, and organizer of international events in the fields of sustainability, marketing, and new collaborations.

SCOne of the key courses of the school
20 YEARSOf the professional experience
100+Successful graduates
Maryna Soloviova — викладачка SC Business School

Strategic Marketing and Communications Programme

Download the program in PDF
1. MODULEIntroduction to Strategic Marketing Communications
  • This module covers the key elements of effective strategic marketing communications:
  • Principles of Integrated Marketing Communications (IMC): Building a cohesive communication strategy.
  • Communications as part of business strategy: Analyzing market environment, target audiences, competitors, and trends.
  • Segmentation, targeting, and brand positioning: Identifying the right audience and crafting a unique brand position.
  • Key messaging: Developing clear and impactful brand messages.
  • Customer Journey Mapping and persona creation: Understanding customer behavior and touchpoints.
  • Practical exercises: Creating a Key Message Box and Customer Journey Map for your own brand.
  • This module provides essential tools for building integrated communication strategies and enhancing brand value.
2. MODULEDeveloping a Communication Strategy
  • This module covers the essential components of building an effective communication strategy:
  • Models: AIDA, DAGMAR, 5W — frameworks for structuring communication efforts.
  • Goal setting: Applying SMART criteria to define clear and measurable objectives.
  • Key Performance Indicators (KPI): Identifying metrics to track communication effectiveness.
  • This module provides practical tools to align communication activities with business objectives and measure their impact.
3. MODULEBranding and Positioning
  • This module explores key aspects of brand development and communication channels:
  • Brand architecture, values, and attributes: Building a strong and consistent brand identity.
  • Marketing communication channels: Selecting the right mix for your strategy.
  • ATL, BTL, TTL: Understanding communication channel classifications.
  • Offline and online tools: Leveraging diverse platforms to reach your audience.
  • Choosing effective channels for your target audience (TA).
  • Media platforms, native advertising, influencer marketing, user-generated content (UGC), situational marketing, and events.
  • This module equips you with the tools to craft a compelling brand presence and select optimal communication channels.
4. MODULEContent Strategy
  • This module covers the role of content in modern marketing communications:
  • The role of content in marketing communications: Driving brand awareness, engagement, and conversion.
  • Content as value: Informing, engaging, and selling through meaningful content.
  • Storytelling and visual content: Crafting narratives and visuals that resonate with your audience.
  • Building a content plan: Aligning format, channel, and messaging for maximum impact.
  • This module provides actionable frameworks for developing effective content strategies that support your business goals.
5. MODULECreative and Visual Communication
  • This module focuses on creative development and brand expression:
  • Creative brief: Structure and examples for guiding effective creative work.
  • Tone of voice and visual brand elements: Defining and applying consistent brand personality across all touchpoints.
  • This module provides practical tools to ensure creative consistency and strengthen your brand’s visual and verbal identity.
6. MODULEIntegrated Marketing Campaigns
  • This module explores how to build and execute a full-scale Integrated Marketing Communications (IMC) campaign:
  • Developing a complete IMC campaign: Strategy and channel selection.
  • Synergy between online and offline channels.
  • Media planning: Frequency, reach, and cost optimization.
  • Case studies: Examples of successful integrated campaigns.
  • This module provides practical tools to design cohesive and effective integrated marketing campaigns across all channels.
7. MODULECrisis Communications and Reputation Management
  • This module focuses on managing communications in crisis situations and building a resilient brand reputation:
  • Types of communication crises.
  • Action plans for crisis management.
  • Public apologies and social media responses.
  • Reputation management in the digital environment.
  • This module provides practical tools to navigate crises effectively and protect your brand’s reputation in the digital age.
8. MODULEPerformance Measurement and Optimization
  • This module covers methods and tools for evaluating and improving marketing campaign performance:
  • Key metrics: ROMI, ROI, CTR, CPC, CPM, CAC, and more.
  • Analytics tools: Google Analytics, Meta platforms, CRM systems.
  • A/B testing and optimization of creatives and channels.
  • Building a campaign performance report.
  • This module provides practical tools to measure, analyze, and optimize the performance of marketing campaigns.
9. MODULEFeedback and Reflection
  • Your Feedback:
  • Your process of providing evaluation, comments, or reviews regarding someone's work, behavior, or results. Feedback can be both positive and constructive, with the aim of improving or recognizing efforts.
  • In educational and professional contexts, feedback helps enhance skills and achievements, allowing individuals to see their strengths and areas for improvement.
  • Your Reflection:
  • Your process of thinking deeply and analyzing one's actions, decisions, emotions, or events. Reflection helps in understanding what happened, why it happened, and how behavior can be changed or improved in the future.
  • It involves self-assessment and critical thinking about one's experiences, contributing to personal and professional growth.

Course tariffs

Tarif
Self-learning
  • Online learning format
  • Flexible study schedule
  • High-quality video course with practical homework assignments
  • Educational materials and a sample packing algorithm for your idea/business
  • Independent completion of homework assignments without feedback
  • Training period of 2 months
  • Start anytime
  • *20% discount for early booking 2 months before the start
$1,000
Book a course
PopularTarif
Online
  • Online learning format
  • Fixed study schedule (120 minutes once a week)
  • Mini group of 6 to 15 people
  • Personal assistant/support
  • Educational materials and a sample packing algorithm for your idea/business
  • Homework assignments with feedback from the consultant
  • Training period of 2 months (8 sessions)
  • Certificate of course completion
  • Opportunity to present your project to a potential partner/investor
  • The course starts every 2 months
  • *20% discount for early booking 2 months before the start
$2,500
Book a course
Tarif
Offline
  • Offline learning format in London, UK
  • Fixed study schedule (120 minutes once a week)
  • Mini group of 6 to 15 people
  • Personal assistant/support
  • Educational materials and a sample packing algorithm for your idea/business
  • Homework assignments with feedback from the consultant
  • Training period of 2 months (8 sessions)
  • Certificate of course completion
  • Visa and tourist assistance
  • Start based on group enrollment
  • *20% discount for early booking 2 months before the start
$5,000
Book a course

Awards

SC Business School certificate
  • Each student will receive a certificate of completion of the course
  • You will be added to the alumni chat and community
  • The top students will receive additional grants to continue their education
  • Graduates of the course can receive additional consulting support from SC CONSULTING

  • Your certificate is recognised by employers and partners in the UK, the EU, the USA and other countries.

  • A CPD certificate strengthens your professional reputation and helps you stand out in the job market.

Reviews

Vasily Kostyuk

«The financial and organizational structure of the company was worked out, and thanks to this we were able to restructure and improve the way in which the company works. We saved considerable time and money by contacting Serhiy and his team.»

Vasily Kostyuk
Owner of KoscomCable Inc., USA
Alexander Gryazev

«After completing the business school we received a structured and clear explanation of working with finances, and learned how to work with finances — realising that it is not as scary as it seems.»

Alexander Gryazev
CEO and co-founder of the construction and repair company "Cosinus Ltd."
Anastasia Zavadskaya

«4 months after the start of cooperation, I received a fully packaged turnkey business without spending even an hour of my time. I discovered the concept of 'franchise' and understood how it works.»

Anastasia Zavadskaya
Head and founder of the chain of beer stores "MaxBeer"
Danil Kurbatsky

«We took the business school in order to get a structured company and an understanding of how to properly structure and scale the company.»

Danil Kurbatsky
Co-owner of KoscomCable Inc., USA
Anna Voitenko

«We took the business school in order to package our business for franchising. We realized that the franchise is not as difficult as it seems at first glance. We learned a lot during the packaging process and implemented it in my business.»

Anna Voitenko
Owner of the chain of clothes stores "Ocean"

Video testimonials

WEBINAR ABOUT THE COURSE

Free webinar about the course, its value and content

SC Business School webinar

What you get

  • Information about the structure of the course.
  • Answers from the speaker and a detailed understanding of the course content and its value to you in the future.
  • Analysis of practical previous cases.

The webinar will be held online.

Duration and bonuses

  • Webinar is held monthly by prior agreement.
  • The duration is 60-90 minutes depending on the number of participants.
  • All webinar participants will have the opportunity to book the course at a discounted rate if desired.

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