Startup Development and Investment
Gain insights into launching startups and attracting investors for growth.
Duration1.5 months
Sessions6 sessions
WHO ARE OUR STUDENTS
Our STUDents are:
- tech startup founders at pre-seed or seed stage who want to build a scalable business;
- entrepreneurs who already have an idea for a global tech business and want to bring it to life;
- startup teams preparing to pitch to investors or venture funds;
- entrepreneurs who want to build a strong pitch deck and become investment-ready;
- family office professionals interested in identifying promising tech ventures and navigating the startup landscape;
- venture capital representatives looking to better understand startups and their investment potential
Key Benefits of the Course
Quick results and individual approach
- Practical results in just 1,5 months instead of years.
- Learning in small groups of up to 15 people, with a personalized approach for each participant.
Practicality and geographical flexibility
- Minimum theory and maximum analysis of practical cases and teamwork.
- The course is suitable both for first-time founders and entrepreneurs with Pre-seed or Seed stage startups.
- Study online from anywhere.
Proven success and completed projects
- Hundreds of graduates with video testimonials confirm the effectiveness of the course and its practical results.
- Each participant finishes the program with a clear strategy, investor-ready pitch deck, and a product customers truly need.
Financial support and certification
- The top students will receive additional grants to continue their education.
- All graduates receive certificates of successful course completion.
Unique content
- This course isn’t typical business training. It’s built for entrepreneurs who want to move from idea to investment fast, with real, practical results. You'll avoid key mistakes, build a product the market needs, craft a strong go-to-market strategy, and prepare an investor-ready pitch deck.
Price and accessibility
- The course is built by Business School London to make unique knowledge and practical tools accessible to nearly any motivated entrepreneur — available both online and offline in London. It's a chance to gain high-quality business education and real results without unnecessary theory.
Course Speaker
Ulyana Shtybel is the Co-founder and CEO of Quoroom.com, a UK-based capital raising and investor relations platform, and Co-founder of Enkidu, a Swiss non-profit for institutional donors. Former Executive Director of the Warsaw Stock Exchange Office in Ukraine.
She is a startup mentor, fundraising and investor relations expert, and a researcher in Impact Investing. Ulyana holds a PhD in Economics and has supported deals exceeding $100 million.
Recognized among the Top 50 Women in European Tech and named Investment Technology Leader of the Year 2021 by Finance Monthly.
SCOne of the key courses of the school
14 YEARSOf the professional experience
100+Successful graduates
Startups Development and Investment course programm
1. MODULEMarket Opportunity, Problem Definition, and Timing
- Market Opportunity: Exploring untapped market gaps that can serve as a launchpad for startup growth. This involves identifying underserved needs, emerging trends, and areas of inefficiency that present real opportunities for innovation and disruption.
- Problem Definition: Clearly articulating the core problem your product or service addresses. This includes defining the problem at the MVP stage and outlining how the solution evolves with your long-term vision. A well-defined problem sets the foundation for a meaningful value proposition.
- Pain Statement: Crafting a focused and impactful statement that highlights the specific pain point your target customers face. This statement should be emotionally resonant and quantifiable, helping to align your solution with real user needs.
- Market Sizing: Measuring the potential of your market through TAM, SAM, and SOM analysis. Understanding the size and scope of your opportunity is key to setting realistic growth targets and attracting investors.
- Evaluating the timing for your startup — what has changed in the market that makes your solution viable today? This may include technological breakthroughs, regulatory shifts, or evolving consumer behavior that create a unique window of opportunity.enhance productivity, and drive success. These tools include project management software, marketing platforms, financial analysis systems, and AI-driven applications that optimize decision-making and automate processes.
2. MODULESolution and Product-Market Fit
- Solution & Value Proposition: Clarifying the core solution your startup offers and defining whether it acts as a “painkiller” (urgent fix) or a “vitamin” (long-term benefit). This stage helps founders sharpen their offering to deliver clear and compelling value to their target customers.
- Pain Revalidation: Revisiting and validating the pain statement to ensure the problem is still pressing and relevant. This step ensures that the solution remains closely aligned with real customer needs.
- Competitive Analysis & Positioning: A comprehensive look at the competition — including traditional solutions, indirect competitors, and customer inertia. This section also focuses on shaping a counter-positioning strategy with clear segment targeting, pricing models, and unique differentiators such as being first to market, holding patents, or leveraging exclusive partnerships.
- Product-Market Fit Strategy: All of these elements come together to guide founders toward achieving product-market fit — the critical point where your product meets a strong market demand and begins gaining traction.
3. MODULEIdeal Customer Profile (ICP) and Customer Interviewing
- Customer Segmentation: The process of dividing a broader market into clearly defined customer groups based on shared characteristics, behaviors, or needs. Effective segmentation allows startups to target their efforts with precision and tailor messaging to specific audience segments.
- Ideal Customer Profile (ICP): Defining your perfect customer — the one who gains the most value from your product and is most likely to buy. A well-crafted ICP helps align product development, marketing, and sales strategies to maximize engagement and conversion.
- Customer Interviewing: Conducting structured conversations with potential users to uncover unmet needs, behaviors, frustrations, and expectations. Interviews provide valuable qualitative data that validates your assumptions and helps refine your solution.
- Validating Customer Need & Identifying Breakpoints: Ensuring there is a real and urgent problem to solve by pinpointing where the current process fails and what customers truly expect in a better solution. This insight is crucial for developing relevant, impactful products.
- The module provides the tools and techniques needed to create a robust marketing strategy and drive business growth.
4. MODULEBusiness Model and Go-to-Market Strategy
- Business Model Development: Outlining how your startup creates, delivers, and captures value. This includes understanding key financial metrics like LTV (Customer Lifetime Value) and CAC (Customer Acquisition Cost) to ensure sustainable growth and profitability.
- Growth Strategy: Exploring and selecting the right approach to scaling your business:
- Product-Led Growth: Letting your product drive user acquisition and retention
- Sales-Led Growth: Building a strong sales team to close deals and grow revenue
- Marketing-Led Growth: Using brand, content, and campaigns to attract and convert customers
- Go-to-Market (GTM) Strategy: Identifying the most effective channels and tactics for entering the market, reaching early adopters, and gaining traction quickly. This includes both digital and offline approaches, tailored to your target audience.
- Partnerships & Strategic Channels: Mapping potential partnership paths and early collaborations — which may also hint at future acquisition opportunities. Partnerships can amplify your reach, strengthen credibility, and open new growth avenues.
5. MODULECapital Raising and Investment Readiness
- This module provides practical tools for attracting investment and building investor confidence:
- Investor proposition & storytelling: Communicating your vision and market potential through a clear and persuasive narrative.
- Exit strategy: Planning future exit scenarios to align with investor expectations.
- Pitch deck: Structuring a compelling presentation that covers all key investor concerns.
- Investor types: Identifying and targeting the right investors for your startup stage.
- Capital raising techniques: Navigating funding options — from bootstrapping to SAFE and priced rounds.
- This module equips founders with the knowledge and confidence to raise capital effectively and stand out in a competitive funding environment.
6. MODULEStartup Legals, Equity Structure, and Legal Best Practices
- Company Formation & Jurisdictions: Guidance on how to properly register your startup and choose the most suitable legal jurisdiction based on taxation, fundraising potential, and global scalability. This ensures your company starts on the right legal footing from day one.
- Founders’ Equity Distribution: Strategies for fairly and effectively dividing equity among co-founders, balancing contributions, roles, and long-term commitment. Clear agreements help prevent future conflicts and build a strong founding team.
- Investor Equity & Best Practices: Understanding how to structure investor ownership in a way that attracts funding while protecting founder interests. This includes best-practice approaches to valuation, dilution, and cap table management.
- Legal Pitfalls & How to Avoid Them: Practical legal tips to steer clear of common mistakes that can delay growth or deter investors — from poor documentation and unclear IP rights to unbalanced shareholder agreements.
7. MODULEFeedback and Reflection
- Your Feedback:
- Your process of providing evaluation, comments, or reviews regarding someone's work, behavior, or results. Feedback can be both positive and constructive, with the aim of improving or recognizing efforts.
- In educational and professional contexts, feedback helps enhance skills and achievements, allowing individuals to see their strengths and areas for improvement.
- Your Reflection:
- Your process of thinking deeply and analyzing one's actions, decisions, emotions, or events. Reflection helps in understanding what happened, why it happened, and how behavior can be changed or improved in the future.
- It involves self-assessment and critical thinking about one's experiences, contributing to personal and professional growth.
Course tariffs
Tarif
Self-learning
- Online learning format
- Flexible study schedule
- High-quality video course with practical homework assignments
- Educational materials and a sample packing algorithm for your idea/business
- Independent completion of homework assignments without feedback
- Training period of 1.5 months (6 sessions)
- Start anytime
- *20% discount for early booking 2 months before the start
$1,500
Book a coursePopularTarif
Online
- Online learning format
- Fixed study schedule (120 minutes once a week)
- Mini group of 6 to 15 people
- Personal assistant/support
- Educational materials and a sample packing algorithm for your idea/business
- Homework assignments with feedback from the consultant
- Training period of 1.5 months (6 sessions)
- Certificate of course completion
- Opportunity to present your project to a potential investor
- The course starts every 2 months
- *20% discount for early booking 2 months before the start
$3,000
Book a courseTarif
Offline
- Offline learning format in London, UK
- Fixed study schedule (120 minutes once a week)
- Mini group of 6 to 15 people
- Personal assistant/support
- Educational materials and a sample packing algorithm for your idea/business
- Homework assignments with feedback from the consultant
- Training period of 1.5 months (6 sessions)
- Certificate of course completion
- Opportunity to present your project to a potential investor
- Visa and tourist assistance
- Start based on group enrollment
- *20% discount for early booking 2 months before the start
$6,000
Book a courseAwards
- Each student will receive a certificate of completion of the course
- You will be added to the alumni chat and community
- The top students will receive additional grants to continue their education
- Graduates of the course can receive additional consulting support from SC CONSULTING
Your certificate is recognised by employers and partners in the UK, the EU, the USA and other countries.
A CPD certificate strengthens your professional reputation and helps you stand out in the job market.
Reviews
«The financial and organizational structure of the company was worked out, and thanks to this we were able to restructure and improve the way in which the company works. We saved considerable time and money by contacting Serhiy and his team.»
Vasily Kostyuk
Owner of KoscomCable Inc., USA
«After completing the business school we received a structured and clear explanation of working with finances, and learned how to work with finances — realising that it is not as scary as it seems.»
Alexander Gryazev
CEO and co-founder of the construction and repair company "Cosinus Ltd."
«4 months after the start of cooperation, I received a fully packaged turnkey business without spending even an hour of my time. I discovered the concept of 'franchise' and understood how it works.»
Anastasia Zavadskaya
Head and founder of the chain of beer stores "MaxBeer"
«We took the business school in order to get a structured company and an understanding of how to properly structure and scale the company.»
Danil Kurbatsky
Co-owner of KoscomCable Inc., USA
«We took the business school in order to package our business for franchising. We realized that the franchise is not as difficult as it seems at first glance. We learned a lot during the packaging process and implemented it in my business.»
Anna Voitenko
Owner of the chain of clothes stores "Ocean"
Video testimonials
WEBINAR ABOUT THE COURSE
Free webinar about the course, its value and content
What you get
- Information about the structure of the course.
- Answers from the speaker and a detailed understanding of the course content and its value to you in the future.
- Analysis of practical previous cases.
The webinar will be held online.
Duration and bonuses
- Webinar is held monthly by prior agreement.
- The duration is 60-90 minutes depending on the number of participants.
- All webinar participants will have the opportunity to book the course at a discounted rate if desired.
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